
Overview
- Demonstrates how ?new ideas can thrive within organizations
- Promotes leadership skills for solving current and future organizational challenges
- Paves the way to bring more innovation into an organization
Part of the book series: International Marketing and Management Research (INMAMAR)
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About this book
In today’s ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource supply constraints, and dynamically changing employee expectations. Sustainable innovation applies to products, services, and technologies as well as new business and organization models.
This book provides insights into sustainable innovation trends in various marketing- and management-related fields. Authors critically investigate, amongst others, the sustainability impact of disruptive product design and innovative collaboration solutions within buyer-supplier relationships, along with innovative organizational processes to promote sustainable well-being-productivity synergy in a VUCA world.
This volume is a uniquely positioned contribution of interrelated research articles on the sustainability-driven innovation needed for organizational health and future viability.
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Keywords
Table of contents (10 chapters)
Editors and Affiliations
About the editors
Anshu Saxena Arora is Associate Professor of Marketing in the School of Business and Public Administration at the University of the District of Columbia, USA.
Sabine Bacouel-Jentjens is Professor of Management at ISC Paris Business School, France.
Mohamad Sepehri is the Dean of the School of Business and Public Administration at the University of the District of Columbia, USA.
Amit Arora is Associate Professor of Supply Chain Management in the School of Business and Public Administration at the University of the District of Columbia, USA.
Bibliographic Information
Book Title: Sustainable Innovation
Book Subtitle: Trends in Marketing and Management
Editors: Anshu Saxena Arora, Sabine Bacouel-Jentjens, Mohamad Sepehri, Amit Arora
Series Title: International Marketing and Management Research
DOI: https://doi.org/10.1007/978-3-030-30421-8
Publisher: Palgrave Pivot Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Nature Switzerland AG 2020
Hardcover ISBN: 978-3-030-30420-1Published: 09 December 2019
eBook ISBN: 978-3-030-30421-8Published: 25 November 2019
Series ISSN: 2662-8546
Series E-ISSN: 2662-8554
Edition Number: 1
Number of Pages: XXVII, 154
Number of Illustrations: 13 b/w illustrations
Topics: Innovation/Technology Management, Sustainability Management, Business Strategy/Leadership